Users creating lenses, called "lensmasters," can be anyone with a passion for a specific subject, and do not necessarily have to be renowned experts.
In his ebook "Everyone's an Expert," Godin describes a lens as " light and us what we need to see." Specifically, a lens can be treated much like a blog, except it is on a single subject, and can contain links to, Ebay, and other external sites. Squidoo is a user-generated website which uses the concept of a lens as its primary feature. Squidoo owes its name to the squid, which has eyes containing large lenses, analogous to Squidoo's lenses which as Godin notes, "provide a view on the world." It ends in "oo" since tech companies with two "o"s in their name - Google, Yahoo!, Godin's own Yoyodyne - have all been a success. It now has more than 900,000 lenses and grew 91% in 2008. The site came out of beta testing two months later and reached 100,000 lenses within the first six months.
#Squidoo deadpool free
Upon its announcement, Seth Godin, Squidoo's CEO, released a free ebook titled "Everyone's an Expert." The ebook outlines the difference between Web 1.0 and Web 2.0, and then goes on to detail lenses and their effectiveness as a "nowblog."
The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr.
Development on Squidoo started in 2005, launching a beta testing period in October of that year.
0 kommentar(er)
